1.The Headshot.
This type of image is so versatile. It can be used on your website, marketing materials and profile pictures on social media. It doesn't have to be stuffy, I love finding different backgrounds to use within your office, home and outside locations.
I encourage my clients to bring a mixture of outfits for each photoshoot so we can create many different looks for headshots.
2.Working with your clients.
This style of imagery is perfect for showing potential new clients what you offer and what it is like to work with you. It is a great way to show your client experience and what is included in the services you provide. This is one of my favourite sections of a brand photoshoot. It really captures my clients value of what they offer and how they share their expertise.
I guide my clients through a typical plan and capture:
How their clients initial enquiry would occur, online, telephone or in person.
The consultation process.
The process of the service or product they offer.
Showing what you do.
If you work in person with your clients and customers I tailor this into the session. If you create products, I will capture you at work and a range of product images. If you work online with your clients there are still plenty of ways to show this area of your business. We can recreate zoom calls online, phone calls and consultations.
3.Portrait images.
This is such a great way to show your clients who they will be working with. This could range from an individual if you work alone, to a team of staff.
I suggest my clients bring 2 to 3 outfits to the session, as it offers a huge variety of options for creating amazing content.
I will cover a range of flattering poses in each outfit providing advice throughout on how to pose in front of the camera. I also have lots of helpful tips to put you at ease and make you feel super confident.
Inside v Outside.
It really doesn't matter, you get to choose. I always say variety is key, so if the weather allows I like to encourage my clients to head outside and get creative with some beautiful natural backdrops. I always recommend having at least two brand photoshoots a year so you have some variety of spring / summer and autumn/ winter images.
4.Behind the scenes.
A great way to develop trust in potential clients is to show all the different areas of your business. You can use behind the scenes imagery to showcase your skills and knowledge which will also help build your business credibility.
Having a range of images that you can use on your website, social media and blog posts will help you to build a strong online presence.
Behind the scene images can be a selection of you making your products, talking with clients, booking clients, your workspace and networking at events. The list is endless.
Details.
Showing the details in your business shows a well organised well run professional company. This will help to add confidence to potential clients that you will deliver a high level of work, showing you as an expert in your industry.
I focus on the attention to detail in your branding, colours and upcoming marketing campaigns. I will create images for your business content which will be on brand and in line with your business values and ethos.
5.Lifestyle and Location.
This is a great way to introduce yourself to your audience. It is a more relaxed way to show the person behind the brand. Using more personal images is a great way to help your audience get to know you and build their trust.
My photoshoots are stress free, relaxed and fun. I do all the planning and tailor the session to the types of images you need. I guide you throughout the photoshoot and deliver ready to use images quickly so you can start seeing the benefits straight away.
If you would like more information about how I can help you to elevate your business with next - level images, click the link below to get in touch.
